Visa WOAP!
Reinventing a favourite recipe
Visa Wellington on a Plate is the biggest event on Wellington's calendar, a two-week region-wide culinary takeover. After a succesful launch of a dramatic rebrand last year, for 2017 we wanted to take what we've learnt about Visa WOAP over the years and create a site that truly works for its users. We took nothing for granted and started with an intensive round of user-interviews and UX research before diving into building a new site from the ground up, catered to all of Visa WOAP's many offerings.Bon appétit!
The new site is streamlined, easy to use, and wholly dedicated to helping users get to grips with the huge festival - 100+ events, 100+ special menus, 100+ burgers and 40+ cocktails. You can filter the menus by any combination of location, dietary requirements, price and more - and favourite those that catch your eye. You can then organize your favourites into shorlists - narrow down your best burgers, events you want to buy tickets for, or shortlist options for a group outing. The site is fast, responsive, and the analytics speak for themselves - hundreds of users signing up every day, with an amazing average session length of 16 minutes.See it for yourself.
